Muddy Boots

Uncle Dom wants YOU!

Domenico Selections is seeking wine sales people for NJ, NYC (all boroughs), Westchester. Food / beverage service experience very helpful. Excellent commission %. 

Send your reply to jeff@domenicoselections.com

Vinitaly 2010: A new era?

 Last year on mondosapore I noted a more subdued atmosphere at Vinitaly. The relative scarcity of Americans was one of the big differences I saw between Vinitaly 2009 and previous years. 

Photo: Campania pavilion, a world upsidedown

The exhibition pavilions seemed less crowded too, although the official organ of Veronafiere claimed that attendance was higher than in 2008. Maybe I wasn't paying sufficient attention.

I won't be surprised if the show is even more subdued this year. Consider a few points gleaned from the web site Consigli di Vini:

* The good news: On March 12, it was announced that DOC and DOCG (the more prestigious and expensive classifications) had reversed a trend and were selling at a brisker pace in Italian supermarkets. Like Americans in many states (though not New York), Italians buy a lot of their wine in supermarkets due to convenience and aggressive pricing. That they are turning away from ultra-cheap, appellation-free plonk is a good thing. The piece begins with this paragraph:

Sales of DOC and DOCG wines returned to growth in the year 2009  in supermarkets, after the stagnation in 2008, an increase of 3.9% in volume and 4.9% value over the previous year. The preview includes the research that institute Infoscan IRI has done on behalf of VeronaFiere and that will be presented in full to Vinitaly (8-12 April, www.vinitaly.com).   

* The bad news: On February 20 this decidedly mixed bag of news regarding Italian wine exports was published:

Crisis or not, exports of Italian wine abroad grows in the past year, according to data from Ismea; wine exports registered an increase of +10.2% in volume compared with a decrease of 5,4% in value on 2008. Trend driven largely by the increase in bulk wine exports (+18%) which now represent one third of total exports of Italian wine. For bottled wines, the performance is positive only in the quantities (+5%) while reducing significantly the values (-4% on 2008). 

* Now consider that in the context of a piece from Reuters on March 11, 2009:

Exports to Germany, the biggest consumer of Italian wine in terms of volume, dropped 10 percent to 5.6 million hectoliters, while exports to France and Austria plunged 27 percent and 26 percent respectively, UIV said.

Sales of Italian wine on the U.S. market, its biggest export destination in terms of value and the third-largest in volume, fell 4 percent to 800 million euros. Sales volumes eased 2 percent, UIV said.

(Emphasis mine)

So, here it is in summary:

* Germany buys the most in volume. They soak up a lot of bad wine, bless 'em.

* We in the USA buy the most in value -- in short, the good stuff upon which Italy builds its worldwide reputation. We are buying less due to the economic crisis, which has hit this country far worse than some of Italy's major European markets (Germany, Scandinavia). The 2009 figures (as reported in the Consigli di Vino article of February 20, 2010) show further weakening:

The main goal of Italian wines is the United States, despite the decline in demand in 2009 (-4% -10% in volume and in value).

I sincerely hope Italian wine producers take these numbers to heart. I hate to keep beating the same old drum, but once the producers realize that America can keep them afloat with cashflow (and northern Europe with profitability), the more swiftly they will enter a new era of modest prosperity. By responding cannily to these home truths, we might see a far more buoyant Vinitaly 2011.

* * *  

Vinitaly this year takes place from April 8 to 12, at Verona. Numerous "Vinitaly Fringe" events will be taking place in greater Verona, which contribute to making the "big show" even more of an essential venue for all who are involved with Italian wine. Click here for Vinitaly details in English.

 

 

 

One glorious bottle

Jeff took this shot too. On this trip we were treated to some interesting wines. We had this one and a '96 Gaja Barbaresco. Guess which one blew the other out of the water?

Cell phone shot. 1981 1961 Borgogno. Still a supple young beauty
 

Tuscany in the first days of March

Domenico Selections' Jeff Mazen took these pictures as we drove through Tuscany. The earth was coming alive. Click on the images to view them larger.

These are creatures the Italians call "ships"

 
 This is a straightaway in rural Italy

 You too can rent this. Agriturismo at Casale Pozzuolo

There's gold in them thar hills

 
"A.A.D" = Atto a diventare (meant to become) a DOC Montecucco wine. It can't be labeled as such until the local appellation commission tests and approves it.

Steed at rest. Grosseto.  
  

Why everything tastes the same on wine junkets

The whirlwind wine trip of the "Barbera Boys" finishes up today. And when the seven bloggers have time to reflect and compose longer, more thoughtful posts, we'll see what a long half-life their experiences will enjoy. I think it's safe to say that the Barbera d'Asti zone won't be quite the same.

Still, having followed their posts and tweets with keen interest, one aspect of this trip that leaps out at me is the relative uniformity of the wines that have been presented to them. The cries of "too much oak" and "too much tannin" have echoed through each communique. I attribute this sameness to five factors:

1. The selection committee, however composed, has picked wines that they believe will appeal to international (American) consumers.

2. The producers are afflicted with group-think and are convinced that the high-oak, concentrated route is the sure path to success.

3. The same producers are the ones with sufficient clout to get themselves selected. Think intense involvement in the C of C, Rotary Club, Lions, etc., or their Italian equivalents, and you see how small-town networking pays off for the assiduous glad-handers.

4. Fear. A perennial favorite. Along with it, risk-averseness. An unvirtuous feedback loop is established.

5. The exclusion -- or self-exclusion -- of smaller players vastly reduces the chance of tasting wines that don't conform to the prevailing style. Visiting writers receive a fairly representative overview of the zone's production, but necessarily an incomplete one. The prevailing style is consecrated as "official," even to the detriment of the production zone.

I wish I could reveal how going against this grain has benefited Domenico Selections in finding a true gem in Barbaresco, but I won't until the deal has been signed. Suffice it to say that you aren't going to find "hidden" gems by hanging around consortium offices or the local Chamber of Commerce. The quality outriders don't play that.  

 

  

The word "importante" in the Italian wine lexicon

As I wrote earlier today, the Barbera 2010 confab is generating a lot of press that its creators never thought possible, or at least likely. No doubt the assumption was: 

Well, blogging is in. We have to have bloggers. We're hip and with it, after all. It'll be a cinch. The regular American wine press are such pushovers, and in exchange for the all the free stuff and the chance to swan about il Bel Paese, they write the nicest things about our wines. Just think what these nerds from the sticks will write! 

It must have seemed what, in the 80s, was called a win-win-win. I mean, if you get three wins, how can you lose? Right?

As wine-market historians will long note, this event was when It All Changed. For now we know for sure that wine writers may indeed bite the hand that feeds them.  

I can't help it. The Schadenfreude is too delicious. I must savor it. 

Now to the announced topic: Importante

In a post by Saignee, the word important was bandied about quite a bit in a heated confrontation between the bloggers and the producers of the Barbera d'Asti appellation. Saignee's post began with:

What is an “important” wine? Does history and culture deem a wine “important” by the simple fact that a wine is tied to the land and the people that make it? Or is a wine “important” because it is massive, tannic, structured, “bold?”
Yesterday at the barbera meeting we attended two events where the conception of importance was central to the debate that seems to define this event.

Later in this near-brawl:

And then someone asked the question point blank. “Why are you doing this to these wines? Why is there so much wood? Where is the acid, where is the beautiful simplicity of barbera? Are you going so far as to add tannins to these wines?
What can only be described as a shouting match broke out. A sore spot had been touched. These are structured, elegant wines, important wines, the producers protested. 

"Important." I hear about "important" wines from producers all the time, in which case the word is code for "an overpriced, overoaked, overconcentrated mess that was concocted for you wine barbarians in America."  Imagine their outrage when we tell them, "Actually, this isn't your best wine. It's obviously created for the American market, but the market's flooded with such wines. Why would we want to bring them in to fight for shelf space against Argentina, Chile and every other low-priced producing country?"

"But we used only the best new French barriques!"

"I'm sorry. You should have saved your money. We prefer the wine you made in the tank. It actually tastes like it came from here."

And so on. 

Whether the word "important" is meant to delude us or is a form of self-delusion, I won't try to discern. Maybe it's a bit of both. Certainly the desperation of throwing the word "important" around is all too clear. They do it with big, clunky bottles -- "And here our cru is in an important bottle --"

"Why is the bottle important?"

"Well, you see, it's so big and imposing -- so thick. Like for an important wine. Like Burgundy!"

"No one in America cares. Anyway, how long will this wine improve?"

"At least four or five years!"

"Not like a Burgundy. Buy a cheap bottle and put your money in the wine, please."

In the case of fracas in Astilandia, the producers are acknowledging that their traditional wine styles aren't important, that they are destined to be also-rans in the great wine olympiad -- the Jamaican bobsled team of Piemontese wine. You can easily imagine their dark thoughts: "There they are over in Barolo and Alba, raking in the dough with their big-name juice and celebrated terroir, and what have we got? Bupkas! And I spent 60 cents for each bottle!"

It must gall them on the best of days. But on the day of the bloggers it must have shattered many a carefully built house of mirrors. 

The truth will set you free, boys. If you choose to heed it.

 

"Barbera Boys" stir controversy in Asti-landia

I'll bet the PR brains behind the current junket of seven American bloggers in the Asti area are kicking themselves right now. 

I can imagine the people who dreamt up Barbera Meeting 2010 believed the Yanks would sing the praises of the mostly oak-ridden, unbalanced wines as good Yanks are supposed to do. That they'd be doling out 95's and 96's like nobody's business. That Barbera d'Asti would receive a badly needed boost in awareness and perception in the United States. 

The "Barbera Boys" (6 boys, 1 girl, actually) -- the Barbera Boys were supposed to have accomplished a PR  slam dunk for the various regional and consortial entities that put the whole thing together. This naive goal is now about as fraught with controversy and polemics as another slam-dunk situation of recent memory. That would be the war in Iraq, ladies and gentlemen.

The Barbera 7's frequent posts -- becoming ever more outspoken and negative -- show them reaching a consensus on the lack of a consistent, recognizable varietal character in the Barberas. (A problem I have long had with them.) The bloggers have also reacted sharply to the producers' hostility -- defensiveness built on the evident fear that they HAVE lost their way and their markets -- so that some of their dispatches have taken on the tone of war correspondence. It's all highly entertaining and revelatory. It's also a must-read: go here to catch up on the reportage.

This, by the way, will be the breakthrough to "importance" that wine bloggers have been seeking. (See the quotes from US-side organizer Jeremy Parzen in Turin's La Stampa.) 

Let's hear it for the Barbera Boys. 

What are the 3 noble red-wine grapes of Italy?

 When we were at the International Wine Academy in Rome the other night, Ian D'Agata mentioned the third "noble grape" of the reds of Italy. 

It's pretty obvious that Nebbiolo is one of them. In fact, it's the first one most people in Italy or America will think of.

What are the other two? 

Operators aren't standing by, unfortunately. But Typepad craves to receive your comments.

Grazie, amici. 

 

Betty takes VinNatur

 Betty? Elisabetta Musto-Carmelitano. Of the small but spectacularly promising winery Musto-Carmelitano in Basilicata. Our Betty, maker of Serra del Prete, an Aglianico del Vulture aged in concrete, which sells out every time we get a shipment in. 

Brava Betty!

She will be at one of the don't-miss fringe events of Vinitaly, VinNatur, which, as you might have guessed, features organic wines from Italy and elsewhere (especially France, the biodynamic leaders of the world.) VinNatur will take place this year, as usual, at Villa Favorita, on April 12. In celebration of Strappo's 64th birthday. (Aw, shucks, folks, you SHOULDN'T have! So where are the presents?)

Which one of these is Betty?  

This is a wonderful kind of recognition for this excellent young winemaker. 

Auguri, Betty, siamo orgogliosi di te!*

Villa Favorita on another day. Cosy, isn't it? 

*Congratulations, Betty, we're proud of you!

 

Terra di Vento: Sulphite-free zone

This morning we met with Roberto Nicodemo of Terra di Vento and his enologo, Fortunato "Lucky" Sebastiano. We tasted the new wines and talked of the future. Based on what we tasted, the future looks bright indeed.

 

Roberto Nicodemo & a bottle of his Aglianico, Petrale

Terra di Vento is located where the Salerno coastal plain ends and the Picentine mountains begin. From the property you can see the Mediterranean and part of the Amalfi coastal region. This nearness to the open water moderates the climate, assuring cooling breezes in summer and mild ones in winter. Since Terra di Vento means "land of wind," you might guess -- correctly -- that the constant circulation of air cuts the risk of mold and mildew to just about nothing. 

This pleasant exposure is one of the factors that encouraged Dr. Nicodemo to take the winery to biologic (organic) certification. 

The other major physical factor for taking this path is the unspoiled nature of the soil on the 160-acre property. It has been farmed for centuries but never subjected to the abuses of modern chemical pesticides and fertilizers. 

There are more than physical or material factors in every important decision, of course. Roberto's grandmother farmed many of these acres herself, and his mother was raised there. There is a strong emotional bond, a desire to commemorate the lives and hard work of his family and the others who worked beside them on this earth. 

This factor, a spiritual one, has impelled him to make Terra di Vento a biodynamic farm in all the things that it produces, with wine and olive oil only two of the most prominent. BD certification is a long, expensive process -- so much so that some people who could qualify don't bother to pursue it. This is something that Roberto is deeply committed to, along with an educational and cultural component; Terra di Vento is already a venue for local artists, farming tutorials for kids, equestrianism, and new agriturismo facilities tucked into and over the fields and vineyards.

With all this in mind we tasted one of Dr. Nicodemo's favorites, a rosato made of Aglianico. The 2009 Tecla Madre -- named for Santa Tecla, the frazione where his grandmother was brought up and worked, and Madre Terra (Mother Earth) -- is a stunningly beautiful rose'. Light cherry-red in color, it has both loads of fruit and the structure to keep it lively and fresh for several years. The wine has a clean, long finish. 

The sample bottle of 2009 Fiano, which is still in tank and wood (7% in acacia), is clean and fresh as a sea breeze with delightful citrus and tropical fruit notes that do not cross over the line to heaviness or sweetness. Honey on the nose. A delightful summer white, whether on its own or with light salads and seafood dishes.

Finally, we tasted the 2007 version of our best-selling red, the Terra di Vento Petrale, which is 100% Aglianico. Cleaner and brighter than the 2006, its fruit gradually revealed itself in the glass (the wine started out rather cold), more structured and tannic and more nuanced than the 2006. The 2007 growing season was hotter than 2006 in the Colli di Salerno zone, yet the wine's balance impressed. With some time in glass the Petrale 2007 opened up with scents and tastes of purple fruits. It revealed new depths to us. 

Oh yes, and these vintages have no added sulphites. A very small amount occurs naturally. But if you are one of those who fears and/or loathes them, the Terra di Vento wines are surely ones you must try.