Austerity is striking deep into the heart of the government-subsidized Italian wine promo effort.
Today an email was sent regretting to inform U.S. importers that "Italian Wine Week," as we local yokels call it, will be off in 2012.
Gone is the chance for mid-winter junkets to balmy New York, often really family-winery vacations on the governo's dime. Alas, the Apple Store will be a little less crowded, not to mention Dylan's Candy Bar and, for the moneyed ones, seemingly bargain-basement prices at Saks and Bergdorf.
To rectify this situation -- to bring back VINO2012 and shore up the city's rather shaky economy -- I suggest that Berlusconi and Bloomberg join forces and tickle their own bank accounts to save the Italian wine.
Shall we start an email chain letter? Mount a Facebook page? Are you with me on this? Or do you actually have lives?