I love titles of posts that sound authoritative, definitive, coma-inducing. This one is. "The way we drink today." Love it.
I am referring, of course, to a recent poll that found -- horror of horrors! -- that Americans, this unteachable breed, really do like to drink wine without food. As a cocktail, essentially.
According to the results of the Wine Opinions survey, as recently reported in the San Jose Mercury, us all's drink almost 60% of our wine without food -- never mind a meal, and without a snack in sight! Millennials, those born from 1980 on, are 80% likely to pop open a bottle to "kick back with friends." (Note to self: find out if people still say "kick back.") I'll throw in my grumpy old man comment here: "These kids today!"
As you might imagine, the wine blogosphere, obsessed with triviality and consumed by its own false importance, became rather unglued at this perhaps not so startling revelation. For one thing, consider all container-loads of snackless, mealless bottles of wine drunk by the Desperate Housewives (Casalinghe disperate, in Italian) hags, none of whom will ever see 40 again. (Exception: Eva Longoria.)
Or the grimly feisty old broads from Sex and the City. There was usually a girls-only bottle of Chardonnay in the frame, no doubt some plush, oaky monster that wine geeks would no doubt eschew.
These TV shows have habituated Italians to the fact that we indeed don't need a meal as an excuse to crack open a bottle of vino and "kick back." They and other Europeans may cluck their disapproval but, face it, our drinking culture has always been about alcohol in and for itself. I mean, did the Colonials go into a tizzy over pairing a rum shandy with whatever slop they were eating? Hardly. They wanted something to warm them up on cold nights and to ease the pain of a back-breaking day of labor. Plus they'd already polluted the water so badly that even little children routinely drank ale and beer for refreshment and nutrients.
We Yanks have always preferred to drink this way, as have our brothers and sisters across the Pond. The cocktail was principally an American invention -- the flavors were and are so intense, often with a great deal of sweetness, that they didn't lend themselves to accompaniment with food.
I'd venture to say that the Millennials' predilection for wine marks a real shift in our drinking culture, but their preference for wine to "kick back with friends" indicates the survival of an ancient pattern in America.
Another generational change at work today is their turning away from the "hedonistic fruit bombs" of their fathers and grandfathers, and their openness to new tastes and grapes and regions. I'll add that I think those of us in the major cities do overestimate this trend, especially since outside of a handful of big cities, opportunities to experiment with different grapes, regions, etc. are limited by the smaller selections on offer.
For my part, I don't care how or in what context Americans drink their wine. I just hope they keep drinking more of it.
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